Vision
We strive to make Washington communities safe by being:

• A recognized national leader in alcohol and tobacco regulation, business operation and public safety;
• A model employer where employees grow and thrive; and
• A collaborative partner that establishes effective and lasting solutions.

Mission
Contribute to the safety and financial stability of our communities by ensuring the responsible sale, and preventing the misuse of, alcohol and tobacco.

Goals
Provide the highest level of public safety by continually assessing, analyzing, improving and enforcing laws, regulations and policies as well as ensuring they are easy to understand, effective and reflect today's dynamic environment.

Maximize financial return to the state and local government by running an efficient business operation.

Recruit, develop, retain and value a highly competent and diverse workforce capable of responding quickly and effectively to challenges in our business and regulatory environment.

Create a culture that fosters excellent customer service, open and honest communication, transparency, accountability, data driven decisions, and business initiated process improvement including the use of integrated technology.

Promote a workplace that keeps employees safe and reduces agency liability through an integrated program of risk management, safety and wellness.

Values

• Respect for people
• Professionalism and integrity
• Honest and open communication
• Internal and external accountability
• Measurable and meaningful results
• Public trust and stakeholder involvement