WASHINGTON STATE LIQUOR CONTROL BOARD

3000 Pacific Ave SE PO Box 43075 Olympia WA 98504-3075 (360) 664-1648

Liquor Control Board Policy Number 1-02
Subject of policy:		Use of licensed sports team name and trademark
Effective date:		April 18, 2000
Ending date:		To remain effective until the completion of rule making on chapter 314-52 WAC
Approved:
	Eugene Prince, Chair
	Vera Ing, Board Member
	Katherine Kreiter, Board Member

Purpose statement:

The purpose of Liquor Control Board Policy 1-02 is to allow liquor manufactures, importers, distributor, or their agents to use the name and trademarks of a professional sports team in their advertising and promotion, under limited and defined circumstances.

Policy Statement:

Until rule making on chapter 314-52 WAC is completed (which outlines the guidelines for liquor advertising) staff will use the following policy:

Professional sports teams who hold a retail liquor license or their agents may accept bona fide liquor advertising from manufacturers, importers, distributors or their agents for use in the sporting arena and may license the manufacturer, importer, distributor, or their agents to use the name and trademarks of the professional sports team in their advertising and promotions, under the following conditions.

· Such advertising must be paid for by said manufacturer, importer, distributor or their agent at the published advertising rate or at a reasonable fair market value.

· Such advertising may carry with it no express or implied offer on the part of the manufacturer, importer, distributor or their agent, or promise on the part of the retail licensee whose operation is directly or indirectly part of the sporting arena, to stock or list any particular brand of liquor to the total or partial exclusion of any other brand.